SELLING A HOME

It is the market, not the owner or real estate broker, that determines the market value of a home. In our current environment, what was a comparable neighboring property that sold six months ago may no longer be comparable. Let us interpret the market for you and help you make the most educated decision about pricing your home to sell.

Staging is about strategic editing and depersonalizing, rather than decorating. Buyers are looking for a home that is welcoming, peaceful and organized rather than one that is decorated in YOUR distinctive, personal style.  They want to imagine their new life in their new house with their belongings – not yours.  Through staging, we strive to make your home appeal to the highest number of potential buyers. Buyers will form opinions about your home first online and then in person — within the first 10 seconds of their visit.  A home staging study by Duke University identified the most important action items for Sellers to consider when preparing their home for Buyers:

• Remove personal items (especially toothbrushes, used bars of soap, razors)
• Use rooms for intended purposes
• Remove evidence of pets
• Turn on all lights during showings
• Show your home furnished, not empty
• Remove personal photographs

As part of our service package to you, we will provide you with a complimentary customized plan including an estimate of costs to stage your home and enhance its appeal to the most possible Buyers.  Staging is one of our strengths, let us share our expertise with you.

What do you love about your home? Is it historic?  Does it have magnificent mountain views? Is the backyard perfect for entertaining? Our customized marketing program varies according to home, but always maximizes exposure via the internet and our own database of local tactics.

Our local expertise combined with the worldwide reach of Sotheby’s International Real Estate. Please allow us to present you with a customized marketing plan designed specifically to sell your home.

Because 92% of homebuyers use the web when researching properties, we are very focused on smart internet marketing.

The strategic partnership LIV Sotheby’s International Realty has with the Wall Street Journal.com and other websites will extend the visibility of your home locally and globally.

We will offer you marketing at the highest exposure level – our local expertise combined with the worldwide reach of Sotheby’s Real Estate branding.

We will keep you informed through every step of the sales process. Period.

• Showing feedback report

• MLS update emails including newly listed homes, homes that are under contract and homes that have sold in your neighborhood

• Weekly online showing report

• Update meetings or conference calls

• Calendar of important transaction dates once your house is under contract

Yes, the listing price you place on your home will influence its sale, but there are other factors that come into play. Some are out of your control (location, economy, “sold” prices of your neighbors’ homes). But some factors are within your control – your home’s condition, its distinctive attributes, its ready access for showings and the real estate broker you choose to represent you. Choose wisely.